What is Big Data?
Big data is the one of the most discussed topic today. Many industries such as Healthcare, Banking, Manufacturing and IT focus on what big data is, why it is important, and the benefits of analyzing it (Su, no date). More and more data is being generated every day. With the advent of big data and the Internet of Things (IoT), volumes of customer-related data continue to increase. Websites, applications, mobile phones, e-mails, social media, personal assistants, sensors, are the tools most frequently used by companies in order to communicate and collect customer information. The main characteristics of Big Data are (Rai, 2019): Variety refers to structured, unstructured, and semi-structured data that is collected from multiple sources like emails, photos, audios, and posts. Velocity refers to the speed at which dada is being created in real-time. Volume data that is being collected from different sources like social media platforms, human interact...